The route to market for Eswatini producers at South Africa's largest fresh produce hub
We aggregate Eswatini smallholder harvests, manage PPRI phytosanitary compliance, and run refrigerated transport through Matsamo to MIF, where our market agents sell directly to South Africa's biggest fresh produce buyers.
Eswatini has structural advantages
most cross-border routes don't
As a SACU member, Eswatini exports reach South Africa with zero customs duties. The Matsamo crossing sits roughly 40 km from MIF. Those two facts alone make it one of the most cost-effective fresh produce origins in the region. We built the operations to match.
Zero customs duty into South Africa
Eswatini is a SACU member state. That means Eswatini-origin produce enters South Africa without customs duties, giving Eswatini producers a structural cost advantage over non-SACU origins that is written into treaty, not subject to negotiation.
Matsamo border to MIF
The Jeppes Reef / Matsamo crossing is approximately 40 km from MIF in Johannesburg. That makes Eswatini one of the shortest cross-border fresh produce supply routes in the region, which lowers transport cost and keeps produce fresher on arrival.
MRL testing and cold sterilisation at MIF
MIF has its own Maximum Residue Level laboratory and cold sterilisation room for phytosanitary fumigation. Compliance checks happen at arrival, not at a separate facility, which means fewer delays and faster clearance for Eswatini consignments.
Aggregation, compliance, cold chain and market access
Most intermediaries hold one end of the supply chain. We hold both: Colette H Holdings on the ground in Eswatini building producer relationships, and Shuri AgriTrade at MIF placing produce with buyers. One partner covers the complete route.
Everything between Eswatini
farm-gate and South African buyer
Produce Aggregation
South African buyers need consistent consignment sizes that individual Eswatini smallholder farms cannot fill alone. We aggregate production across cooperatives and farmer groups into volumes that meet formal market requirements, handling grading, packing standards, and producer payments.
Market Access via MIF
Shuri AgriTrade holds a market agent position at MIF, South Africa's purpose-built fresh produce import hub. Eswatini producers gain direct access to the buyers who supply South Africa's largest retail, wholesale, and foodservice channels, without building those relationships from scratch.
Phytosanitary Compliance
We coordinate PPRI phytosanitary certification from the Eswatini side and MRL testing at MIF's on-site laboratory. Fumigation where required happens in MIF's cold sterilisation room. Produce arrives cleared, not held at the border waiting for an external facility.
Cold Chain Logistics
Refrigerated transport runs from Eswatini collection points through Matsamo to MIF's temperature-controlled receiving bays. Pre-cooling at origin, temperature monitoring in transit, and accurate shelf-life records give buyers confidence and reduce deductions.
Shuri AgriTrade and Colette H Holdings, covering both ends of the corridor
Shuri AgriTrade brings the South African side: a market agent position at MIF, established buyer relationships, and a tested compliance and logistics stack. Colette H Holdings brings the Eswatini side: producer relationships, community trust, and on-the-ground operational capacity built over time.
Eswatini was chosen as the first cross-border market before Mozambique because the case was straightforward: SACU membership means zero customs duties, Matsamo sits roughly 40 km from MIF, and English is the business language. We built the operations to match those structural facts.
Read our storyWorking within regulated frameworks
Ready to sell Eswatini produce
into South Africa's premium markets?
Whether you grow ten tonnes or a hundred, we want to hear about your production. If you are a South African buyer looking for reliable Eswatini-origin supply, we want to talk about what we have coming through.